More and more consumers want to live healthily and stick to a balanced diet. That’s why people now want more information about food products and their contents. Milka is answering this trend with detailed nutritional information on the front and back of the packaging.
GDA – information at a glance.
A new nutritional value logo on the front of the packaging provides the following at a glance:
- how large the portion is
- the amount of calories per portion
- what this means for one’s daily intake of calories.
What’s new about this enhanced nutritional labelling is that it specifies both portion size and the GDA value. GDA stands for "Guideline Daily Amount" and indicates the percentage of the recommend daily calorie intake that a portion of the product provides.
The GDA information is a guide to calories and nutrients as part of a daily energy intake of 2,000 kcal. This reflects scientific recommendations for the average adult.